enterpriseAIreporter

  In the recent past, the growth of digitalisation has caught a rapid pace and the industries across the globe came under the obligation to incorporate this into their business activities. This mandate didn’t arrive only due to technological advancements made in the field of science, but also the fact that it made it possible and more convenient for organisations to perform better and cater to their customers in much more efficient ways. Artificial intelligence has given way to solutions using wide data models and machine learning to automate various industrial activities. One operating in the period of traditional importance in manufacturing companies would never believe the popularity and the level of accomplishments machine-operated tasks have acquired in the present world. AI-powered services have developed a world where almost everything previously handled by humans is now controlled through machines and provides results far better than the former approach. In recent reports, ...

  AI for CRM : Customer relationship management in the tech-driven business world When we talk about business, it's a fundamental fact that one strives to succeed in the longer term by pleasing and retaining its customers. We can clearly understand the relationship between any business organisation and its customers through the words of Michael Leboeuf, “ A satisfied customer is the best business strategy of all”. Customer relationship management ( CRM) has come a long way since its birth in the 1970s and keeps on maintaining its importance in the present world. CRM is still underrated by many people which is a massive organisational mistake altogether. CRM systems allow businesses to understand their target audiences better and figure out the best alternatives to cater to their needs, thus assisting in the retention of customers and driving sales growth. With the advent of technology in dealing with customers and the data related to them, AI for CRM emerged as the most truste...