AI for CRM: Customer relationship management in the tech-driven business world
AI for CRM : Customer relationship management in the tech-driven business world When we talk about business, it's a fundamental fact that one strives to succeed in the longer term by pleasing and retaining its customers. We can clearly understand the relationship between any business organisation and its customers through the words of Michael Leboeuf, “ A satisfied customer is the best business strategy of all”. Customer relationship management ( CRM) has come a long way since its birth in the 1970s and keeps on maintaining its importance in the present world. CRM is still underrated by many people which is a massive organisational mistake altogether. CRM systems allow businesses to understand their target audiences better and figure out the best alternatives to cater to their needs, thus assisting in the retention of customers and driving sales growth. With the advent of technology in dealing with customers and the data related to them, AI for CRM emerged as the most truste...